Much of Pinterest’s user experience still revolves around curation of product content pertaining to an interest or aspirational pursuit, but it lacks certain capabilities around conversion-particularly the ability to buy within the platform. The filing also included data from Oracle indicating that Pinterest households spend 29% more than the average household.ĭespite reaching an ideal audience that is ready, willing and able to spend, Pinterest sometimes struggles to get credit for its ability to influence what people end up buying. According to Comscore data cited in Pinterest’s March 2019 S-1 filing, the platform reaches 80% of US mothers who use the internet-a key demographic that wields a significant amount of discretionary purchasing power. Pinterest also offers a valuable audience for marketers.
0 kommentar(er)
